Grow number of shielded TX

Hey guys,

Marina here! This is a November proposal by the Growth team. In it, we will briefly introduce our November-February plans as well as dig into November goals in more detail.

The major goal in the new quarter (November 2020 - January 2021) is to raise the number of shielded transactions.

We plan to launch the following initiatives that will help us to reach the targeted goal:

  • Privacy Quest - the first online privacy game with world-class gifts (Nov)
  • Make an official launch of pUniswap (Nov)
  • Launch the first privacy-protecting web extension (Dec)
  • Launch Incognito Cold Wallet - the first privacy tool on a default cold wallet (Jan)

The goal for November is to increase the number of shielding transactions by +30%. To make it happen the Growth team will focus on the following directions:

  • Strengthen the Builders community (@Ducky)
    • Add three new builders In Nov
    • Improve Builder Rewards flow
  • Work on Incognito listing and partnerships (@Chucky)
    • List Incognito DEX on at least three internationally-known trackers
    • Bring partnership with Bitwage
  • Improve SERP and recognition (@Marina)
    • Manage SEO and ASO.
    • Launch the Privacy Hunt game. Target: to attract 6k participants.
    • Official launch of pUniswap. Overall metric: Number of Shielded Transactions +15%
  • Improve the quality of written content. (@Aaron)
    • Brush up the blog.
    • Produce two SEO-friendly articles (Wasabi vs Incognito, Samourai vs Incognito)
  • Boost adoption of the Incognito DEX. (@Elena)
    • Integrate Incognito DEX with at least one crypto wallet
    • Produce at least one high-quality video per week that matches the trending keywords and is related to the Incognito DEX (four videos in total)

I’d like you to know that we’re constantly improving the Incognito app, forum (especially navigation), and content. And we’d be glad to hear more from you. Any feedback is valuable, so if you have any ideas on how to make Incognito even better – let us know. Share it in the Ideas section or DM @Marina or @Andrey.

If you have any ideas or suggestions regarding the content you would like to see on our YouTube channel, feel free to DM @Elena.

Thanks in advance!


What is this Bounty Hunt game???:sunglasses:


Be on the lookout for an announcement soon :wink:

1 Like

Hello everyone! I’m here with a bi-weekly update.
01-14 Nov the whole team has been focusing on the game. It’s still in development. We’re really grateful for a pre-launch and that the community’s taking an active role in it. It has also gained recognition in media, and we’re getting a lot of new users lately.

The number of shielded transactions: 996 as of Nov, 15th. If we multiply it by 2, it will be 1992. Which is +23% from the previous month’s count (1615).

Latest PR:

Game pre-launch showed that people do actually care about privacy and are familiar with projects and personalities contributing to it. We had over 2 000 new downloads and a lot of new users on the forum :slight_smile: nice to have you here!
The team received many nice comments on the game, saying that it helped deal with hard Covid times… appreciate your feedback, keeps me going.

And the game is the primary goal, as we either nail it or fail it. We’re also very enthusiastic about the collaborations the game is bringing.

But I guess we’ll tell you about them later, don’t want to spoil the surprise :wink:

As usual, your ideas are welcome. See you in two weeks!


Hey guys,

It’s the end of November, and that means it’s time for a bi-weekly update!
To be honest, this month was pretty challenging, since we started doing something entirely new and unprecedented. By that, I mean the Privacy Quest.

We had to postpone some of our plans to make sure that the users get the best game possible. Even during the weekend, we were keeping watch, helping people with all sorts of situations.

So it goes! We’re pushing the Quest forward next week together with some BIIIG partnerships (uuugh I want to tell you about them so badly, but you’ll just have to wait :upside_down_face:). I will keep you posted on this in the December bi-weekly.

As for results, in November alone we saw growth of over +30% shielded transactions, which was the total goal. Now, we have over 2,000 shielded TX this month.

I bet that this success is related to the Quest pre-launch and support from big media (see the list in a previous post on this thread).

Community members also helped spread the word. For example, I really appreciate @sid’s initiative in traffic acquisition.

As for the other updates,

  • Builders flow was updated. We asked the Builders to provide some more insight about their building process. Some of them even started doing DEMOs, making a short pitch or video about the development and updates!
  • Thanks to active work from the community and @Elena, we got listed on Coingecko! Since then, PRV has been growing.
  • We have reached more than 8,000 downloads of the Incognito Wallet app in the last 28 days.
  • We reached milestones of $27,000,000+ in total trading volume, $15,000,000+ in pDEX liquidity, and $32,000,000+ in total shielded!
  • Some SEO-friendly articles are ready and waiting to be published.
  • The pUniswap launch is waiting for its start hour, and is supported by the Uniswap team :unicorn:

These are not all the updates, but I will be sharing more later - so as to not spoil the surprise :wink: